[PDF] Download ↠ Well-Designed: How to Use Empathy to Create Products People Love | by Ö Jon Kolko

By Jon Kolko | Comments: ( 579 ) | Date: ( Nov 21, 2019 )

From Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner But in a world obsessed with the new, where cool added features often trump actual customer needs, it s the consumer who suffers In our quest to be agile, we end up creating products that underwhelm.So how does a company like Nest, creatFrom Design Thinking to Design DoingInnovators today are told to run loose and think lean in order to fail fast and succeed sooner But in a world obsessed with the new, where cool added features often trump actual customer needs, it s the consumer who suffers In our quest to be agile, we end up creating products that underwhelm.So how does a company like Nest, creator of the mundane thermostat, earn accolades like beautiful and revolutionary and a 3.2 billion Google buyout What did Nest do differently to create a household product that people speak of with love Nest, and companies like it, understand that emotional connection is critical to product development And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features sake.In this refreshingly jargon free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again.The key, says Kolko, is empathy You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement Here are the four key steps 1 Determine a product market fit by seeking signals from communities of users.2 Identify behavioral insights by conducting ethnographic research.3 Sketch a product strategy by synthesizing complex research data into simple insights.4 Polish the product details using visual representations to simplify complex ideas.Kolko walks the reader through each step, sharing eye opening insights from his fifteen year career in product design along the way.Whether you re a designer, a product developer, or a marketer thinking about your company s next offering, this book will forever change the way you think about and create successful products.


  • Title: Well-Designed: How to Use Empathy to Create Products People Love
  • Author: Jon Kolko
  • ISBN: 9781625274793
  • Page: 311
  • Format: Hardcover

About Author:

Jon Kolko

Jon Kolko Is a well-known author, some of his books are a fascination for readers like in the Well-Designed: How to Use Empathy to Create Products People Love book, this is one of the most wanted Jon Kolko author readers around the world.



Comments Well-Designed: How to Use Empathy to Create Products People Love

  • Gaspar

    This book is about using empathy and customer emotions in order to develop better products that are deeply rooted in lives and behaviors of clients. The aim is to create products and services which are more emotionally connected with the desires, wants and needs of the customer, and the way of doing it is being more empathetic with them, ie, step into their shoes, spend more time with them in their daily lives and most importantly ask Why do they do what they do.The author supports his theory re [...]


  • Howard

    I should caveat this review by saying that I am a software tester and developer. This book appears to be designed specifically for product managers. I'm normally all for crossing barriers between domains. However, I don't feel like this was a good guide for those trying to get a peek into the world of a project manager. The book gets awfully specific about certain techniques that product managers might use to create empathy with the users, but there just aren't enough examples to see how those t [...]


  • Mohd

    This book really taught me about user empathy - go out of your office, watch users consume your product(mere interviews won't give you insights. U gotta watch how do users use your product).Right from the concepts of sharing economy(resources are scarce),avoiding feature creep(creating more and more features would make your users take more time to solve their pain), resisting from the urge of pushing your thoughts ahead of your consumers, among many others, this is really one hell of a book. Alt [...]


  • Ellen Chisa

    This book is the closest I've come to one that summarizes the process I've used to build things - and one of the better books on the role of the PM discipline (especially through interviews).My only major concern is the lack of diversity featured in the book - just one interviewee talking about Kathy Sierra, and a brief snippet from a designer at Frog. I think getting a bit further away from the typical "product" people would have added nuance and depth to the concepts.


  • Sam Hysell

    This book is a great primer to people who are not well versed in design thinking and it's application in software development Definitely super valuable for those getting their feet wet though and some of the actionable recommendations are great refreshers.


  • Zachary Slayback

    A nice collection of interviews with successful product designers and some useful tools -- both practical and mental -- for product design and management.


  • Eoghan Hickey

    This is a pretty great book. Written by Jon Kolko (founder and director of Austin Center for Design), it is, as the title suggests a book about using empathy to create better products. Well Designed is very much a product persons view of the world. It’s easy to read, and forgoes jargon. It is also very well structured, and employs an interesting narrative device. Each chapter opens with an imagined scenario featuring a product manager at different points in the process. This continues as a sto [...]


  • Chris Jones

    Only one woman is quoted in this entire book about design and empathy. One. The rest is a "take these design steps" for product managers with one exercise in empathy.


  • Stephanie Taylor

    I learned so much from this book! Every page is highlighted with insight I will use in my work. It's about designing in a new way that is focused on the users needs not just the business needs. I am already putting the concepts to work.


  • Darren

    Did this book deliver on its promised slogan of using empathy to create a product people love? Did this reviewer fall in love with it and be enthused…? The aim is simple, look at the changing state of the market and consider the new challenges that companies face to get customers to buy their products and services. Engagement and empathy are two of the new buzzwords and so the author offers a “new view and usable process for conceiving and building powerful, emotionally resonant new products [...]


  • Donn

    This book is about production management, something I knew close to nothing before I started.But this book provided what I think is a great introduction to this field, and I now have a much better understanding and appreciation of product management.One of the interesting things about product management is that you don't have to be a "product manager" to do product management (this is also explicitly stated in the book). Having created many data products (tools, reports) for the Sales team, and [...]


  • Dharmesh Mehta

    There is so much around us - gadgets, softwares, appliances, architecture. What makes us, the users, connect with some products and not others. How does Apple manage time and again to woo people? How did Nest manage to earn a $3.2 billion Google acquisition? The emotional connection. They know how to address the needs and the feelings of people. They know how to design products with empathy.This isn't simply a sit-back and read book. It's a playbook. Jon walks you through a well-crafted process [...]


  • Salman Ansari

    This book is fantastic. While I was initially reading it to get a better understanding of the role of empathy in design, I quickly found that I couldn't put this book down. It's an incredible manual for a much more "design thinking"-oriented way to approach product development.The book has two main components:- A hypothetical use case of product development- A selection of interviewsThe interviews are the most valuable part of the book, but aside from that it's also filled with lots of actionabl [...]


  • Tess

    Despite its title, this book barely addresses empathy in product design. The vague, conversational tone clashes with the detailed processes the author focus on, making it read like a glorified transcript of an advising session. The language is repetitive and his advice is only relevant to a very particular work environment. It was poorly structured and needed more editing. An actual quote from the book: "Product design is hard, hard work. You deserve to feel good about your accomplishments." Was [...]


  • Soham Malakar

    This book says more on Product management and less on Empathy.The author although shows how to align your product development process so that your products appeal to the feelings of people, his explications are inclined more to the product management than to the show efficient processes to use empathy.From the title, which says "How to use empathy to create products people love" , I expected efficient ways that use human-computer interface psychology to gain user's love and not product managemen [...]


  • Dave

    This book is about design-driven product management.It sets out a design process, its goals, and a fairly detailed look at some of the techniques within the process to support those goals. Through a hypothetical case study, we follow the process from beginning to end. There's not a deep discussion of theory behind the process within the book. As well as the process itself, there are good tactical suggestions for employing the process, and great interviews with seasoned product managers who provi [...]


  • Claudia Yahany

    Es posible que al autor le falte elaborar más para integrar la empatía, sólo un poquito.Pero, la parte de ejecución del proceso de diseño es excelente. Resulta que, en una empresa, no se puede crear un rol de desarrollo/administración de productos si no está basado en la personalidad del individuo elegido para el puesto.Entre otras cosas, muy buena teoría de diseño.Me falta: integrar (y darle valor) a este departamento en una estructura de matriz o diseñar la cultura. Seguro también e [...]


  • Heidi

    Blazed through this on a cross country flight. Loved the structure: distinct chapters with an overarching illustrative scenario/example throughout, plus interviews with experts at the end of each chapter. Tons of great thought nuggets and I took an obscene amount of notes. Even if you are not officially a product manager, the exploration of managing products (and so many things we use everyday *are* products) is extremely valuable.


  • Syzygous Zygote

    This is a very solid product book, and as far as I've read, it's the best design-thinking product strategy book I've found yet. It does a great job of demonstrating how design tactics such as moodboarding can fit into the bigger picture, and it has some good stuff on how to socialize your designs. I would have liked to see a stronger front on big-picture roadmapping, though - making those high-level trade offs continues to keep me up at night.


  • Rosalyn Savarimuthu

    The main takeaway is that to optimize customer experience, you should consider the intersection of emotion and utility. The book does a great job highlighting questions you should ask yourself and analyses to run. My only caveat is that this seems most relevant for someone still in the ideation phase of their product, as it targets product development at an early stage company.


  • Ron Bronson

    Thought it was extremely readable and way more of a page turner for a book like this. The interviews with startup types to me didn't really do much. But the process stuff and how he goes through it is what makes this worth the price.


  • Justin Hunter

    Solid take on design thinking in product managementIf you're a product manager, this should be required reading. However, it's got great insight for those outside product management as well.


  • Jose Papo

    A must read book about the New Product Management focus on design thinking and experimentation. It gives many tools, tips and good practices to have insights, understand users with empathy, focus on needs and how to transform it in solutions via an agile and iterative way.


  • Tim Lancaster

    Strong coverage of the mystical role of product manager. Offers a mix of philosophic ideas, practical tools, and interviews with several notable practitioners. I value books that provide names for concepts that are bouncing around in my head, and Well Designed provided more than one.


  • Erwin Portillo

    It had some really good insight on establishing the foundations of companies trying to create easy flow to the work process. Really had some great advice.


  • Payton

    Simple essay on building better products by defining the role of Product Management and outlining processes for discovering insights about user behavior.


  • Daniel Dominguez

    Very nice book, easy to understand and ideal for applying design thinking if you're on the process of creating a product.


  • Robbie Manson

    A brilliantly practical guide for anyone interested in looking at product management through a design lens.


  • Terri ducay

    Very easy to read and well edited. Good reference book.


  • Laura Kudia

    Hands down, best product book out there.


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  • [PDF] Download ↠ Well-Designed: How to Use Empathy to Create Products People Love | by Ö Jon Kolko
    311 Jon Kolko
  • thumbnail Title: [PDF] Download ↠ Well-Designed: How to Use Empathy to Create Products People Love | by Ö Jon Kolko
    Posted by:Jon Kolko
    Published :2019-08-16T22:34:22+00:00