Free Read [Fantasy Book] ☆ Make the Rules or Your Rivals Will - by G. Richard Shell ò

By G. Richard Shell | Comments: ( 952 ) | Date: ( Jan 21, 2020 )

THERE IS A NEW TRUTH ABOUT BUSINESS STRATEGY HE WHO MAKES THE RULES MAKES THE MONEYA few savvy executives understand a vital but hidden truth about business in fiercely competitive markets Making the rules of the game means the difference between winning and losing Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contractTHERE IS A NEW TRUTH ABOUT BUSINESS STRATEGY HE WHO MAKES THE RULES MAKES THE MONEYA few savvy executives understand a vital but hidden truth about business in fiercely competitive markets Making the rules of the game means the difference between winning and losing Bill Gates has known this since he was nineteen, when he personally drafted his first licensing contract for a start up company called Microsoft Henry Ford learned it the hard way in the early days of the automobile industry when a powerful industry cartel tried to drive him out of business with a bogus patent Sumner Redstone and Rupert Murdoch are both masters of this truth and have led Viacom and News Corporation to sustained competitive success as a result They are as comfortable in a courtroom as they are in a boardroom Napster founder Shawn Fanning learned the lesson too late, only after incumbent recording companies in the music business had driven him from the market.G Richard Shell, an award winning professor at one of the world s leading business schools, brings the strategic insights of leaders like Gates, Ford, Redstone, and Murdoch into bold relief Using stories drawn from both today s headlines and business history s rich treasure trove, he shows exactly how to make the rules in your market and how to defend your interests when rivals beat you to it What kind of rules The rules that executives negotiate into contracts, lobby into new laws, litigate into court decisions, and persuade bureaucrats to write into regulatory standards Many managers run away from the rules, terrified of lawyers and afraid of political entanglements The smartest executives know that the law is far too important to leave to the lawyers They follow the example set by legally savvy corporate leaders Learn the 10 percent of legal strategy that makes 90 percent of the difference in winning competitive battles Shell s book will completely change the way you think about Branding What if your competitor tries to deny you the right to use your product name, as Coke did when it launched a worldwide campaign to stop Pepsi from using the word cola Pricing Strategy Wal Mart is crushing you by discounting How about writing rules to protect your profits Gas retailers did this to stop Wal Mart from selling discount gas in the United States Crown Jewel Products A giant competitor copies your hit products, markets them as its own, and laughs at your threatened lawsuit What is your next step Nintendo s leaders faced a situation much like this when it battled Universal Studios over Nintendo s first megahit game Donkey Kong.Rules that shape the way markets work are like the invisible electric fences that keep pets inside a yard The businesses that write the rules can offer their products and services with relative freedom while their rivals must stay inside the fence Make the Rules or Your Rivals Will provides the rst comprehensive guide to this crucial, largely hidden aspect of corporate strategy Someone is going to write the rules in your market Will it be you or your competitors


  • Title: Make the Rules or Your Rivals Will
  • Author: G. Richard Shell
  • ISBN: 9781400050093
  • Page: 418
  • Format: Hardcover

About Author:

G. Richard Shell

G Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School of Business His latest book, Springboard Launching Your Personal Search for Success Penguin Portfolio 2013 , was named Business Book of Year for 2013 by the largest business bookseller in the United Sates, 800CEOREAD He is the Director of Wharton s Executive Negotiation Workshop and its Strategic Persuasion Workshop and has taught everyone from Navy SEALs, UN diplomats, and Fortune 500 CEOs to FBI hostage negotiators, emergency room nurses, and front line public school teachers His earlier works include the award winning Bargaining for Advantage Negotiation Strategies for Reasonable People 2nd Edition, Penguin 2006 and with co author Mario Moussa The Art of Woo Using Strategic Persuasion to Sell Your Ideas Portfolio Penguin 2007 His works are available in over fifteen languages.



Comments Make the Rules or Your Rivals Will

  • Walker*Management*Library

    Recommended by Professor Germain Boer


  • Antdugl

    A book on corporate political strategy for corporate leaders if you want to run a campaign and "know thy enemy", read this book


  • Laurli

    awesome read about law and business!


Your email address will not be published. Required fields are marked *
Name *
Email *
Website
  • Free Read [Fantasy Book] ☆ Make the Rules or Your Rivals Will - by G. Richard Shell ò
    418 G. Richard Shell
  • thumbnail Title: Free Read [Fantasy Book] ☆ Make the Rules or Your Rivals Will - by G. Richard Shell ò
    Posted by:G. Richard Shell
    Published :2019-03-17T10:07:11+00:00